Wednesday, March 25, 2009

Giving Rhetoric a Bad Name

Recently I've heard a commercial on the radio for Tylenol. They would have you and me believe that [dare I say the word?] acetaminophen might as well be lead based sugar pills from China.

Only Tylenol has gone through the most stringent testing and blah, blah, blah, blah, blah.

Could it be that because Tylenol was the first one forced to go through all the FDA hoops and once their patent expired, anyone and everyone else could make their own pill full of acetaminophen and sell it for a cheaper price [less money to recoup]?

We should all buy Tylenol because more doctors/hospitals give it to their patients than any other generic form?

I'm sure it has nothing to do with the money the doctors/hospitals get in return for giving the name brand. If the doctor were to write you a prescription, would s/he insist that the pharmacist only give you the name brand? I think not.

It reminds me of a certain banker who once preached to me the evils of credit unions.

My philosophy is that if a little competition scares you, then step aside.


Pappy Yokum said...

So, what were the evils of credit unions?

In marketing , you either find a way to set yourself apart or your play the price game. Marketing is 90% rhetoric, especially since the most effective ads play off the most powerful emotions they can.

Lyle said...

Pappy- according to this banker, the evils of credit unions are all centered on the fact that they can offer higher return interest rates...therefore luring banking customers to credit unions. He believed credit unions should be forced to comply with the exact same regulations and taxations of a Bank. [But then they wouldn't be called credit unions now would they. They'd be banks.]