The other day I noticed an unusaul message printed on a water bottle: New smaller cap - uses less plastic. As a consumer, I was insulted. Inferring that a smaller cap is a "greener" water bottle is like telling me that a [fill in the name of a car model] now gets 25.00025 miles per gallon instead of 25 mpg. The company touting this new advertisement shall remain nameless and are undeserving of a name in my blogisphere. Grasping at straws has never been a good marketing ploy.